This subsidiary of Bank of China Group wanted an informational website that provides content like a company profile, descriptions of services offered, company news, and contact information. Creasant gave the content-rich site a hierarchical structure so that the information is condensed and well categorized. The flow of information is well thought out and organized, with blocks of texts broken down by icons and charts, using visual communication to keep the site readable and interesting.
The website adopts a colour palette and professional imagery that reflects the branding of its mother company. Visually it maintains trendy simplicity and user-friendliness, being very responsive to any screen size. The clear and sharp lines and rigid layout give an orderly feel to the site, keeping it from feeling disorganized or difficult to navigate. The use of white space and clear sans-serif types keep things simple and ensure readability.